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Privacy Policy

1. Introduction

At Media Watcher, we are committed to protecting the privacy and security of personal data. This Privacy Policy outlines how we handle personal data in compliance with the EU General Data Protection Regulation (GDPR), the UK GDPR, and other applicable privacy regulations. Our role in handling personal data may vary depending on the specific relationship and services rendered, and we ensure that all personal data is processed in a lawful, fair, and transparent manner.

This Privacy Policy applies to all personal data collected, processed, and stored by Media Watcher in the course of providing services to our clients.

2. Principles of Data Protection

We ensure that personal data is processed in line with the following GDPR principles:

  • Lawfulness, Fairness, and Transparency: We process personal data lawfully and transparently, ensuring data subjects are informed about how their data is used.
  • Purpose Limitation: Personal data is collected for specific, legitimate purposes and not further processed in a way incompatible with those purposes.
  • Data Minimization: We collect only the personal data necessary for the specified purposes, avoiding excessive data collection.
  • Accuracy: We take reasonable steps to ensure that personal data is accurate and up-to-date, and any inaccuracies are corrected without undue delay.
  • Storage Limitation: Personal data is retained only for as long as necessary for the purposes it was collected.
  • Integrity and Confidentiality: We protect personal data through appropriate security measures against unauthorized access, loss, or damage.
  • Accountability: We maintain detailed records of processing activities and ensure compliance with the GDPR, supporting data subject rights.

3. Purpose of Processing Personal Data

Media Watcher processes personal data for the following purposes:

3.1 Enforcement of the Agreement

Media Watcher processes personal data on behalf of its Clients to fulfill the terms of the agreement. This includes:

  • Delivering the agreed-upon services
  • Satisfying contractual obligations and exercising rights arising from the agreement
  • Responding to and fulfilling User requests
  • Ensuring compliance with applicable laws and regulatory requirements

Once the data is no longer needed for these purposes, Media Watcher will delete it from its systems upon receiving a written request from the Client. No backup copies are retained after the data transfer to the Client.

3.2 Other Legitimate Processing Purposes

Beyond the execution of the agreement, Media Watcher may process personal data based on legitimate interests. These interests include:

  • Service Enhancement and Fraud Detection: Media Watcher may process personal data, including biometric identifiers, to enhance the accuracy and reliability of identity verification services and detect fraud or illicit behavior. This may involve machine learning models and AI-driven analysis, and will be carried out only with the necessary consent.
  • Monitoring for Illicit Activities: Media Watcher may verify User data against databases of known illegal activity to identify potential threats. Any suspicious findings are promptly reported to the Client.
  • Profiling and Analytics: Media Watcher may carry out profiling, statistical modeling, and predictive analytics for the purposes of fraud prevention, compliance, and assisting the Client in decision-making.
  • Legal Claims: In certain instances, Media Watcher may retain or process personal data to establish, exercise, or defend legal claims in accordance with applicable law.

3.3 Legal Basis for Processing Personal Data

The processing of personal data is carried out based on the following legal grounds under Article 6 of the GDPR:

  • Contractual Necessity (Art. 6(1)(b)): Data is processed for the performance of the agreement between Media Watcher and the Client.
  • Legitimate Interest (Art. 6(1)(f)): Media Watcher processes personal data for legitimate business interests, such as enhancing services, preventing fraud, and improving operational efficiency.
  • Legal Obligation (Art. 6(1)(c)): Media Watcher may be required to process personal data for legal compliance, including under regulatory or statutory obligations.

In certain cases, Media Watcher may rely on Article 9 (processing of sensitive data) when processing biometric data, provided that explicit consent is obtained.

4. Retention Period

Personal data will be retained only as long as necessary for the specific purpose for which it was collected. The Client determines the duration of storage, and Media Watcher deletes the data once that purpose is met.

  • Biometric Data and Sensitive Information: Retained for a period of six months after the User’s last interaction, or until the Client requests deletion, whichever comes first.

If you wish to request deletion of your data, please contact the Client who initiated your verification.

5. Data Subject Rights

Under the GDPR, Users have the following rights regarding their personal data:

  • Right of Access: You can request information on whether your data is being processed and request a copy of the data.
  • Right to Rectification: You can ask for corrections to any inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): You can request that your data be deleted under specific circumstances.
  • Right to Restrict Processing: You can request the restriction of processing in certain situations.
  • Right to Data Portability: You can receive your data in a structured, commonly used, machine-readable format and transfer it to another service.
  • Right to Object: You can object to the processing of your data based on legitimate interests or public interest.
  • Right Not to Be Subject to Automated Decisions: You can refuse automated decisions made solely by machine without human involvement.
  • Right to Lodge a Complaint: If you believe your rights have been violated, you can file a complaint with a data protection authority.

6. Exercising Data Rights

To exercise any of the rights above, please contact us via email at [email address]. You may also use our online form to submit your request. Once we receive your request, we will respond within one calendar month, with possible extensions for complex requests.

In certain cases, we may need to verify your identity before proceeding with your request. If a request is deemed excessive or unfounded, we reserve the right to charge a reasonable fee to cover administrative costs.

7. Data Protection Officer (DPO)

If you have questions regarding how Media Watcher handles personal data or if you need assistance with data protection rights, please contact our Data Protection Officer .

8. Third-Party Processors

Media Watcher may engage third-party companies (processors) to process personal data on its behalf. All third-party processors are thoroughly evaluated for their ability to comply with data protection laws, and we ensure that written agreements are in place to protect personal data.

9. Breach of Personal Data

In the event of a data breach, Media Watcher will immediately notify the Data Protection Officer (DPO) and conduct an internal investigation. If necessary, the relevant regulatory authorities and affected individuals will be informed, and corrective measures will be taken to address the breach.

10. International Transfer of Data

Media Watcher ensures that all personal data transferred outside the EU/EEA or the UK complies with applicable data protection laws. We implement safeguards such as Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs) for intra-group transfers to ensure the protection of personal data during cross-border transfers.

11. Changes to This Privacy Notice

This Privacy Notice may be updated from time to time. Any updates will be published immediately on our website, and you will be notified when significant changes are made. By continuing to use our services, you accept the updated terms.

Media Watcher
 For any questions or further inquiries regarding this privacy policy, please contact us at:

[Contact Information]

Conclusion

This updated policy offers a detailed and comprehensive approach to data protection, ensuring that Media Watcher complies with the GDPR and UK GDPR regulations, safeguarding the privacy of data subjects, and addressing the company’s role as a Data Processor on behalf of its Clients.

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