The 2026 State of Media Intelligence: Your Reputation Moves Every Second
Media coverage no longer arrives on a schedule. It arrives every second across news, social, broadcast, podcasts and AI assistants. Reputation accounted for roughly $13.8 trillion of S&P 500 value in 2025, an asset that can reprice in an afternoon. Most organizations still measure it once a month.
The three layers your reputation is now written across human, social and machine and why a stack built for one is blind to the other two.
Why 4 in 5 brands can't see how AI models describe them, even though 84% of what those models cite is earned media they already track.



