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Election Media Monitoring

A Story About Your Campaign Just Started.

Political campaigns need actionable election media monitoring. Track mentions, policy momentum, and debate flashpoints across thousands of channels with dedicated political media monitoring workspaces and instant narrative alerts mobilize your response before reporters even call.

Track Your Campaign
Media Watcher dashboard showing live clusters for Homeless People in California and California Political Aspects
News + Social

Tracked In One View

50 States

Trusted by Teams across America

Continuous

Not Just Election Week

Your Monitoring Isn’t Broken. It’s Scattered.

Most teams already watch the media. They just do it in five places at once and each one reaches them at a different moment. A story moves fastest in the gaps between them.

What you’re using
What it gives you
When it reaches you
Native platform search
One platform at a time, with no memory of what you searched yesterday
Only when someone thinks to look
A clip service
Yesterday’s coverage, cleanly packaged
On its delivery schedule
A shared spreadsheet
Whatever the last person remembered to paste in
When someone updates it
Agency updates
A curated summary, already filtered by someone else
When the email goes out
Public-affairs subscription
Deep on policy and legislation
Built for cycles, not for this morning

Each one is fine on its own. None of them is a single, continuous view.

Media Watcher
News, broadcast, podcasts and social conversation in one view, on one timeline
As it happens
235+Regions covered
80+Languages

Media Watcher is a monitoring layer for public news and open social conversation. It is not a voter database, an advertising platform, or a persuasion tool and it works exactly the same way for anyone on any side of a race.

One View Of The Conversation

Catch A Claim Before It Becomes The Conversation

The first version of a story is rarely the final one. A debate clip becomes a post, the post gets picked up by an outlet, the outlet becomes another round of social conversation. Media Watcher follows that movement end to end.

01 — Monitor The News

Every relevant mention, in one place

Track your campaign across a broad range of news sources and get election news alerts the moment new mentions appear. From national coverage to local reporting, this is election coverage monitoring built to help your team spot stories that might otherwise take hours to surface. The goal isn't more alerts it's earlier visibility.

02 — Monitor Social

See the conversation as it happens

Media Watcher is one of the political media monitoring tools built specifically for campaigns, tracking mentions across platforms including X, Facebook, Reddit, TikTok, and YouTube. See what people are posting, what is being picked up, and where the conversation is starting to move because a story doesn't stop at the article.

03 — Understand The Shift

Know when the tone is changing

Media Watcher's sentiment analysis gives your team voter sentiment analysis and political sentiment monitoring on the conversation positive, negative, or neutral. Sentiment is analyzed at the passage level, so one negative section in an otherwise fair article doesn't automatically define the entire story. That makes it easier to tell a genuine change in tone from one loud post.

04 — Decide What Happens Next

The decision stays with your team

Media Watcher shows you the news, the social conversation, and the signals connecting them. Your team decides what to do respond to a claim, call a reporter, change the message, or decide the story isn't worth engaging. Media Watcher doesn't make that decision for you. It gives you better information to make it.

Live cluster showing news coverage for Homeless People in California
Live cluster showing the same story on social conversation
Live clusters showing sentiment score for two California stories
Live clusters clustering view with response options

Built For The People Watching The Campaign

The Same Story Lands Differently On Every Desk.

A clip starts moving at 8:41. Whether that’s a rapid-response trigger, a line in a client briefing, or evidence you’ll need time-stamped depends entirely on which seat you’re in. Media Watcher is built for all five.

01

Campaign communications teams

You need to know about a mention before it reaches the candidate campaign media monitoring that catches stories before a reporter calls.

  • Candidate and opponent mentions as they land
  • Local broadcast, news, podcasts and social
  • Debate-day narratives and reputational flashpoints
02

Political consultancies & public-affairs agencies

You need one monitoring layer that works across every client account, and reporting you can send without rebuilding it by hand.

  • A separate dashboard per client, one workspace
  • Scheduled reports your account team can send
  • Role-based access for multiple team members
03

PACs & advocacy groups

PAC media monitoring and advocacy media tracking across a dozen channels at once your issue in one view, not five tabs.

  • Issue narratives and policy-news momentum
  • Spokespeople and opposing claims
  • Executive summaries on a set schedule
04

Party & caucus communications teams

You need to catch a narrative shift across national and regional media without buying a CRM or a voter file to do it.

  • National plus priority-region coverage
  • 80+ languages, 235+ regions
  • Historical context to judge what’s actually new
05

Election-law & crisis advisers

When you advise a client, you need the record: what was said, where, and exactly when.

  • Mention-level detail, time-stamped
  • Custom source selection and historical access
  • A reliable alert path for response coordination

Whichever seat you’re in, the lens points both ways. The same monitoring you run on your own side runs on theirs, their coverage, their social conversation, their emerging narratives, tracked with the same intensity.

Built For High-Volume Monitoring

Election Media Monitoring Software: Less Time Hunting For Mentions, More Time Understanding What They Mean

Media Watcher is election media monitoring software trusted by compliance teams, journalists, analysts, and policymakers across 20+ countries. It’s designed to monitor high volumes of news and social conversation, including stories that begin locally before gaining wider attention.

  • Real-Time Election News
  • Local coverage → national spread
  • One platform, news + social
Political account dashboard showing clustering across 427 articles and 3 active searches

From the teams using it

The Morning It Mattered.

Three moments where knowing early changed what happened next.

Campaign Communications
“A clip from a county event went up at 8:40. We knew at 8:42. We had a statement drafted by 9:15 and gave it to the regional desk before they ran the story. A cycle ago we’d have found out when the reporter called us for comment.”
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James FranklinCommunications Director, Campaign
Agency / Consultancy
“Friday mornings used to be four client reports built by hand. Now they build themselves and I spend that time telling clients what it means instead of assembling it.”
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Sarah JosephPartner, Public-affairs firm
Advocacy / PAC
“Our issue was moving in three local markets before anything national touched it. That’s the week that matters and it’s the week we used to miss completely.”
Avatar
John TrevorComms Lead, Advocacy organisation

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What campaign teams ask us

How quickly will my team know about a new mention? icon
Media Watcher tracks mentions continuously and alerts your team as soon as something meaningful happens, not on a briefing schedule. The goal is that your team hears about a story while it’s still forming, not after it’s already moved.
What does Media Watcher monitor? plus
Media Watcher monitors news and social sources, including platforms such as X, Facebook, Reddit, TikTok, and YouTube.
Is Media Watcher only useful during election season? plus
No. Campaigns can monitor continuously, including between major election events. In fact, setting up keywords, sentiment tracking, and alerts before the campaign reaches peak intensity gives your team time to understand what matters and fine-tune the monitoring before the pressure is on.
Do we need a technical team to set it up? plus
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