Product Updates
Discover what’s new in Media Watcher - from smarter sentiment models to sharper insights and next-gen media intelligence. Our platform continues to evolve with real-time updates, powerful visualizations, and multi-platform coverage designed to help you monitor what matters, faster. We’re not just improving how you track media - we’re changing how you understand it. Explore the latest product updates and see how we’re building the future of media monitoring, one feature at a time.
Custom Dashboard & Sourcing
Every team works differently - so we let you build Media Watcher your way. With Custom Dashboards, you can pin graphs, select preferred sources, rearrange sections, and apply persistent filters. Your dashboard reflects
exactly what matters to you - no clutter, no noise.
In addition, our Custom Sourcing option lets you request new domains or media outlets to be added. Whether it’s niche blogs, local news sites, or research publications, we’ll add them to your source list for continuous
monitoring..
AI Summary of Every Article
Reading hundreds of news stories every day is nearly impossible - but missing out on crucial information isn’t an option either. That’s why Media Watcher now delivers instant AI-generated summaries for every monitored news
article, allowing you to grasp the core message without opening or reading the entire content.
Whether you’re tracking reputational risk, market movements, or political narratives, each article comes with a clear, contextual, and sentiment-tagged summary. These summaries appear right under every article in your
dashboard - helping you stay informed without burning out.
Topic Overview Summary
When you search for a topic on Media Watcher - whether it's a person, brand, event, or region - you're not just getting mentions. You’re getting a complete overview. Our Topic Summary feature compiles all recent coverage and
distills it into a short, AI-generated executive brief that includes top mentions, sentiment shifts, media sources, and key developments.
This summary appears right at the top of your results, helping you quickly understand how the topic is evolving across channels. Whether it’s a breaking news event or a long-term trend, this feature acts like your personal
media analyst - cutting through the noise.
Influencer Score
Not every mention is equal - some voices carry far more weight. That’s why Media Watcher now tags influential profiles with an Influencer Score. This score reflects a user's media reach, engagement impact, posting frequency,
and content virality - so you can separate signal from noise.
Whether you're tracking potential advocates, PR threats, or community leaders, this feature helps you spot the individuals driving narratives. Combine this with sentiment to quickly see who’s fueling praise - or backlash.
Advanced Filtering - By Region, Sentiment, & Time
Looking for precision? Now you can filter your media results by region, sentiment, and time - all at once. Whether you're analyzing reactions from Europe, isolating only negative mentions, or studying activity from the past
48 hours, our advanced filters help you slice through the noise with surgical accuracy.
This feature is invaluable for cross-team workflows, especially when different departments (PR, risk, marketing) need different slices of the same media story. You can stack filters, export results, and find exactly what
matters to you - without digging through irrelevant data.
Ongoing Monitoring
Manually checking the media for updates is a thing of the past. With Ongoing Monitoring, Media Watcher keeps tracking your saved searches and delivers real-time updates as new content is published - whether it’s a tweet,
podcast, news article, or Reddit thread.
You don’t need to refresh anything. Your dashboard auto-populates with the latest results, maintaining relevance without manual input. Perfect for tracking crisis situations, campaign impact, or just staying on top of a
fast-moving news cycle.
Alert System
Some media moments need more than monitoring - they need immediate action. That’s where our Alerts come in. You can now set custom alerts based on keywords, sudden sentiment shifts, or volume spikes, and receive them via email or in-app notifications. Whether your brand is trending for the wrong reasons or your competitor just made headlines, Media Watcher’s alert system ensures you’re not the last to know. Stay proactive, not reactive.
Try NowCountry & Language Distribution
Media Watcher doesn’t just tell you what’s being said - it tells you where and in what language. Our Country & Language Distribution visuals let you identify how your topic spreads across geographies and linguistic
demographics.
Perfect for global monitoring, this feature helps you detect emerging regions of interest or risk, and tailor messaging based on language trends. Whether you’re tracking political coverage in multiple nations or monitoring
brand chatter in new markets, this tool puts reach and relevance on one map..
Sentiment by Region
Public opinion isn't universal - it’s regional. That’s why we now map sentiment by country or region, showing where a topic is gaining love, facing backlash, or sparking mixed reactions. Powered by NLP and location metadata, this tool visualizes global sentiment like never before. Use it to compare how sentiment differs across regions, identify hotspots of support or controversy, and tailor your communication strategy to match local narratives. Ideal for global PR, political campaigns, or crisis tracking.
Try NowPlatform-Wise Aggregation
Twitter says one thing, Reddit says another - we show you both, side by side. Our Platform-Wise Aggregation breaks down mentions, sentiment, and volume across each major platform, including Facebook, Twitter, Reddit,
YouTube, and more.
Compare platform performance, audience tone, and content types all in one place. Whether you're looking to assess brand impact or optimize campaigns, this feature brings clarity to channel-specific noise.
Sentiment Volume Over Time
Trends mean nothing without context. Our Sentiment Volume Over Time chart shows how the emotional tone of your topic is evolving - day by day, hour by hour. Whether sentiment is gradually improving or suddenly turning
negative, this visual helps you pinpoint emotional momentum in the media.
Use it to identify reaction spikes, detect campaign fatigue, or assess the long-term impact of PR efforts. The sentiment data is grouped by time intervals and color-coded for clarity - giving you a quick and accurate read of
how public emotions shift over time.
Mention Volume Over Time
It’s not just what people say - it’s when and how often they say it. Media Watcher now visualizes mention volume over time, allowing you to spot surges, lulls, or unnatural spikes in media attention. This is essential for
campaign evaluation, event analysis, or incident detection.
The graph plots every mention across time intervals, letting you zoom into exact moments of peak chatter or silence. From sudden media storms to long-tail coverage, you’ll get the full picture of your visibility curve.
Sentiment Trend Over Time
Sentiment Trend Over Time Sentiment isn’t static - and your audience’s feelings shouldn’t be judged on a single moment. With Sentiment Trend Over Time, you can monitor whether the overall tone is improving, declining, or
staying consistent - even if volumes fluctuate.
This visual reveals deeper behavioral insight - showing not just how many feel positive or negative, but how that sentiment is shifting. Great for understanding campaign impact, response to news events, or changes in
perception post-announcement.
Understand Media Sentiments , Reduce The Noise
- Find the right feature mix and pricing for your business
- Get your current solution provider audited & minimise your changeover risk
- Get customization options to tailor your solution