Consumer Intelligence That Turns Public Voice into Brand Strategy
Understand what your customers think, need, and feel before they say anything. Media Watcher’s consumer intelligence platform monitors conversations, sentiment, and trends across channels - turning customer opinion into insight that drives decisions through consumer intelligence research.
Start Understanding
100k+
Media Sources
25+
Years of Historical Data
80+
Languages
235+
Regions
Smarter Consumer Intelligence Tools for Real-
Time Audience Insight
Track conversations, analyze sentiment, and analyze consumer behavior with a unified media intelligence platform built for marketing, CX, and brand strategy.
Unified Voice Tracking Across All Channels
Connect with what people are saying - where they’re saying it.
Our consumer intelligence software aggregate social posts, news articles, podcast transcripts, blog reviews, forums, and broadcast coverage into a single workflow, delivering actionable Customer Intelligence.
- Instant keyword and phrase tracking across 200M+ sources
- Filter results by region, language, media type, or topic
- Boolean and natural-language search for crunchy specificity
- Built for scale and speed-ideal for global teams
- Covers every region globally with sentiment analysis in 80+ languages.
Smart Consumer Analytics & Sentiment Insights
Go beyond volume. Understand tone and intent.
Our consumer insights analytics engine applies sentiment scoring, trend detection, and behaviour segmentation to show you real-life consumer direction powered by Consumer Intelligence Data.
- View sentiment trends (positive, negative, neutral) in real time
- Detect rising issues, spikes, and emotional inflection points
- Combine sentiment with intent: questions, complaints, praise
- Use topic clusters and share‑of‑voice to map perception shifts
Audience Segmentation & Persona Building
Not all customers are the same. Know which ones matter most.
Our audience intelligence module builds dynamic segments - whether “loyalists,” “critics,” or “influencers”- based on behavior, tone, and engagement.
- Define personas like “Brand Fans,” “Survey Dissatisfied,” “Prospects” - in 3 clicks
- Compare segment metrics by sentiment score, engagement velocity, and media reach
- Connect external survey, NPS, or CRM metrics for richer context
Automated Trend Alerts & Signal Detection
Get notified when a narrative matters - before it spreads.
Our consumer intelligence software surfaces sentiment flips, viral activity, or topic risks as soon as they occur.
- Real-time alerts for spikes, sentiment reversals, or influencer triggers
- Daily email summaries, Slack integrations, and mobile push options
- Detect emergent audience hot topics early to pivot messaging fast
Custom Dashboards & Exportable Insights
Make reports for yourself and the team. Share intelligence without overwhelm.
- Create dashboards for PR, CX, product, or brand with tailored widgets
- Download your data in PNG, PDF, or spreadsheet formats - even embed live analytics
- Built-in meta‑tags and KPI benchmarks like share-of-voice, sentiment, and trend velocity
Why Every Smart Consumer Intelligence Strategy Needs Speed and Clarity
Without real time consumer intelligence, you risk missing early warning signs - sentiment spikes, emerging complaints, or positive momentum - that can make or break a campaign.
Media Watcher delivers digital consumer intelligence that acts fast - tracking sentiment and behavior across platforms, alerts on tipping points, and maps insights to actionable customer intelligence solutions that guide strategy from awareness to advocacy.
Frequently asked questions
What is Consumer Intelligence? 
Consumer intelligence is the process of gathering and analyzing customer-related data from multiple sources to understand behaviors, preferences, and sentiment.
What is the meaning of consumer intelligence? 
It refers to the insights gained from monitoring and interpreting customer interactions, helping brands make informed, data-driven decisions.
What are the benefits of Consumer Intelligence?
It helps detect trends early, improve customer experience, guide marketing strategies, and reduce business risks by understanding audience needs.
How does Media Watcher collect consumer intelligence?
Media Watcher collects data from social media, news, forums, podcasts, blogs, and broadcast channels, applying analytics and sentiment scoring for clear, actionable insights.
How can consumer intelligence help my business strategy?
It provides a real-time view of customer needs and market trends, enabling you to tailor campaigns, improve products, and strengthen brand positioning.
Get Instant Alerts, Make Prompt Decisions
- Find the right feature mix and pricing for your business
- Get your current solution provider audited & minimise your changeover risk
- Get customization options to tailor your solution