Heinz has Launched a Bold New Way to Eat Chips With Ketchup

Coinciding with National Potato Chip Day on March 14, Heinz has just launched a limited edition Chip & Dip Jar with a wide-mouth container explicitly designed for dipping potato chips.

Whether it’s for hashbrowns, fries, or nuggets, ketchup lovers usually prefer Heinz on the side as their beloved condiment. This marketing campaign caters to breaking the stigma of ketchup being associated with potato chips.

Heinz Senior Brand Communications Manager Keenan White stated, “Fries and Ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked.”

In a press release, it was revealed that 90% of North Americans dip their potato fries in ketchup regularly, while less than 10% practice the same with potato chips.

The Chip & Dip Jar launch redefined the company’s slogan: “If it’s a potato, it has to be Heinz.”

Rethink’s Associate Creative Director, Nick Noh, stated that no matter the shape, ketchup and potatoes are made for each other.

Public Perception of the Chip&Dip Launch

Heinz’z Chip Dip Box has significantly sparked public interest, with the majority of consumers showing enthusiasm for this new and novel snacking option.

By encouraging consumers to participate in the #HeinzChipDipChallenge, the ketchup giant has driven engagement and curiosity across all social media platforms. The company actively asks consumers to share their feedback and reviews on social platforms to understand the public sentiment that is circulating in the said market.

In response to the positive public sentiments and strong consumer interest, the initial stock of the Chip & Dip box went out of stock very rapidly. However, a few interested consumers expressed disappointment over the limited stock, stating that they desperately needed this box in their lives.

Heinz Redefining the Snacking Experience

In the snack industry, this launch is seamlessly blurring the lines between condiment choices and eating habits. This unexpected campaign offers a fresh perspective that has captured the attention and interest of a diverse audience.

But what the brand needs to understand is whether this engagement and interest is derived from positive opinions or negatives. Is Heinz’s latest innovation sparking excitement or turmoil?

This is where the importance of effective and real-time media monitoring services emerges. Just like Heinz perfectly synced the Chip Dip launch with National Potato Chip Day, Media Watcher’s real-time sentiment analysis and reputational crisis management help brands stay in the spotlight for positive reasons.